St. Louis Cardinals, Budweiser, Sportservice Launch Designated-Driver Initiative

‘Designated Driver of the Season’ Will Win Tickets to MLB’s Home Run Derby

ST. LOUIS (April 3, 2008) – The St. Louis Cardinals, St. Louis-area Budweiser distributors and Sportservice are teaming up to offer the Good Sport program at Busch Stadium for the seventh consecutive season. Good Sport is a comprehensive action plan designed to promote a positive environment by reminding fans to act responsibly, respect the rights of others and use a designated driver.

“One of our goals as an organization is to provide Cardinals fans with a safe, family-friendly experience at Busch Stadium, and the Good Sport program is a great way to both engage and reward fans in this effort,” said Joe Abernathy, St. Louis Cardinals vice president of stadium operations.

“We’re pleased to partner again with the St. Louis Cardinals and Sportservice to encourage Cardinals fans to drink responsibly and make a designated driver part of their winning game plan through the Good Sport program. When it comes to preventing drunk driving, we’re all part of the team,” said Carol Clark, Anheuser-Busch vice president of corporate social responsibility.

Good Sport rewards participants who sign up to be the designated driver for their group with a free soda or O’Doul’s. In addition, one lucky participant is selected as the “Designated Driver of the Game” during each home game and he/she receives a Good Sport shirt. Then, midway through the season, the first “Designated Driver of the Season” is drawn and the winner receives two tickets to MLB’s Home Run Derby. At the end of the season, a second “Designated Driver of the Season” is chosen and that individual is entitled to throw out the first pitch at a Cardinals home game and take home Cardinals merchandise. The program is supported by Anheuser-Busch and its St. Louis-area distributors Lohr Distributing Co., Grey Eagle Distributors, Krey Distributing Co., N.W. Herrell Distributing and Illinois Distributing Co.

For nearly three decades, Anheuser-Busch has led the alcohol beverage industry in the fight against alcohol abuse. The company and its distributors have invested more than $750 million in dozens of community-based programs and national advertising campaigns to promote responsible drinking and help prevent underage drinking and drunk driving. In 2009, the company ranked first among all companies for social responsibility in FORTUNE magazine’s “World’s Most Admired Companies” list. To learn more, visit www.beeresponsible.com.