NEW YORK (Oct. 30, 2009) – Now in its 13th year, the annual Stella Artois® World Draught Master competition epitomizes Stella Artois®’ dedication to delivering superior beer experiences the world over. On Thursday Oct. 29, this year’s competition saw contestants from 26 countries across the globe converge in New York to compete for the coveted title and complete the brand’s time-honored 9-step pouring ritual of perfection.
After a tense semi-final round, which saw the contestants and three competition winner wildcard entries whittled down to a final 10, an enthusiastic audience of Stella Artois® connoisseurs joined the discerning Jury panel to select only those who could demonstrate true passion and dedication to perfection in pouring in a dramatic “Passion test.” A tense head-to-head pouring finale followed, before Avril Maxwell was announced the winner and returned to the stage to claim the coveted title. Maxwell, hailing from New Zealand now begins a global journey to more than 20 different countries across the globe as an ambassador for Stella Artois® and her own quest to ensure every chalice of Stella Artois® is preciously poured and perfectly served the world over.
ST. LOUIS (Nov. 2, 2009) – Stella Artois and TriggerStreet.com announced today that “The Perfect Time” by independent filmmaker Jason Musante Klein is the winner of the 2009 Stella Artois Short Film Project.
ST. LOUIS (Oct. 22, 2009) – Educators have long recognized the correlation
of physical fitness to success in the classroom. That is why this fall, Missouri University of Science and Technology
is opening its newly renovated student fitness center.
ST. LOUIS (Oct. 6, 2009) – Michelob
ULTRA announced today that seven-time Tour de France winner and cycling icon Lance Armstrong has signed a three-year
agreement to become the brand’s new spokesperson and ambassador.
The Budweiser Clydesdales have been
the symbol of Anheuser-Busch for more than 75 years. They were formally introduced on April 7, 1933, to celebrate the
repeal of Prohibition for beer. August A. Busch Jr. and Adolphus Busch III. presented a hitch of horses to their father
to celebrate the day. To their father’s delight, the hitch thundered down Pestalozzi Street carrying the first case of
post-Prohibition beer from the St. Louis brewery.
Anheuser-Busch and its more than 600 independently
owned distributors are proud to be industry leaders in the fight against alcohol abuse. Over the past two decades, we've
invested more than $750 million in community-based programs and national advertising campaigns to promote responsible
drinking and help prevent underage drinking and drunk driving.
At Anheuser-Busch, philanthropic outreach is at the core
of our business philosophy. Our company has long used the slogan “Making Friends is our Business,” and we extend that
belief to the communities in which we do business and where our employees live and work.
